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Norse Projects

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Danish Denim

Written by Jon Moy
Friday, May 10th, 2013 at 12:00pm

CAN’T STOP WON’T STOP WITH THESE BUCKET, BREH. This particular joint is denim and Danish, although, technically, it was made in the USA. But “denim and Danish” sounds way better when you’re gassed up on alliterations. I’m really digging the

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Huevos Benedictos

Written by Jon Moy
Monday, May 6th, 2013 at 4:42pm

I’m all about the Mennonite look lately—layers, weird patterns, old designs, handmade shit. I’m not all about, you know, the Puritan work ethic though. FUCK MAX WEBER. Nah, just playing, he’s cool. Dude died of Spanish Flu, which I did

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Tasty, But Not Actually Edible

Written by Randy Lai
Thursday, April 18th, 2013 at 1:29pm

Those crazy motherfuckers up north over at Norse Projects have done it again—taken something good and minimized that shit to make it better. Their Aros chino shorts are a remix of their Aros chino trousers (duh). Still cut slim, these

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Finely Marbled Kobe Beef

Written by Jon Moy
Monday, April 8th, 2013 at 2:10pm

Hat tip to Oi Polloi for looking up fishtail parkas on Wikipedia for everyone. Did you guys know that the fishtails were designed to wrap around paratroopers’ legs to make them more aerodynamic? I didn’t know that either. I just

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Ain’t No Half Sockin’

Written by Jon Moy
Thursday, March 14th, 2013 at 3:36pm

You better get your short sock game on. You could fuck with that “no show” sock fuckery, but that’s some half-stepping bullshit. NO SOCKS OR SOCKS. NOTHING IN BETWEEN. AIN’T NO HALF SOCKIN’. I make sure you can still see

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Amongst The Droppings

Written by Jon Moy
Wednesday, February 6th, 2013 at 12:53pm

Hey, Norse Projects S/S 13 dropped and amongst the droppings are these “Broken Leaf” and “Botanical” patterned shirts. I could show you a whole bunch of other things they released, but laziness. That’s way too much right click saving for

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No Logos

Written by Jon Moy
Friday, January 11th, 2013 at 2:37pm

This no logo cap from Norse Projects is super clean, super simple, super basic. I’m all about super basics lately. If it looks like I bought it from Costco or a truck stop, I’m gonna buy it. Although if we

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Charge It To The Game

Written by Daniel So
Wednesday, January 2nd, 2013 at 5:40pm

Not everyone has the time or energy to be as cool as those cool kids who wait in line for hours to scoop some cool Supreme caps just because they’re cool and that’s perfectly fine. Forget those kids and take

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Weird High School Art Teachers In Retrospect

Written by Jon Moy
Friday, December 28th, 2012 at 3:18pm

Do turtleneck sweaters remind you of that weird art teacher you had in school? The one that was always trying to get you to “paint your feelings” and congratulated you on that “vase” you made for the pottery section? You

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Applebee’s Bread

Written by James Tirado
Friday, December 21st, 2012 at 5:54pm

Norse Projects is keeping your warm this winter with this merino wool scarf. To be quite honest, I wore a scarf for the first time in a couple of years last night. Despite the fact that I usually wear this

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