So, This Actually IS New After All

You already know This Is Not New is fuckin' EATING off that Murder Paris money now that the dust has settled from the fashion parody T-shirt apocalypse. And TINN apparently put that cash to good use, having just unveiled a range of apparel for the Spring/Summer 2013 season. Sure, the clothes are solid and all, but what we really like are the very 4Pinz-approved names for their products, namely all that "cozy boy" shit. You see, This Is Not New's deep Internet roots mean they hold a much less self-serious idea of what a brand should be and that alone is reason enough to mess with the gear, which, yep, happens to be equally on point with their sense of humor.