That Tee Doesn’t Look Like American Apparel

M. Nii makes surf gear—trunks, T-shirts, visors…fuck, I don’t know man. I don’t surf. I just hang out at surf cafes in major metropolitan cities. But apparently M.Nii got its start fixing surfers’ shitty bathing suits that always ripped when they were kickflipping waves or whatever. Like I said, I don’t surf. I don't need to have ever hung ten to know these tees are nice. They're all minimal and restrained and modern and look like they belong in The Vogel’s art collection. That’s what you say to the hipster girls who are like, “Where’d you get that tee? It doesn’t look like American Apparel.” Resist the urge to son them out of their liquid latex leggings and just tell them the story of M.Nii.