The Real Concept Behind BWGH x PUMA

Puma and Brooklyn We Bro Hard have teamed up for a collaboration on the Puma R698. The concept behind the collection is to pay homage to the work of legendary artist Mark Rothko, while the real concept is to make cool sneakers. All that "art" nonsense is probably just because BWGH founder David Obadia is from France where they place value on shit like "culture" and "books". But these are in fact cool sneakers, so kudos to all involved. Tonal blue on blue is always a guaranteed winner and you already know contrast texture on anything, sneakers especially, gets our blood flowing. There's a skate deck and backpack in the capsule collection as consolation prizes for those who can't get their hands on the kicks, which are set to drop December 6 via BWGH's online shop.

  • Bo Bo a No No

    Naw. These are bo bo as hell.

    Look like walmart tried to get street.

    Also, sidenote, my friend works at Puma and says it’s such a wack company, so F them too.

  • Guest

    I’m a little mad that just because I saw rope laces I automatically thought RF.