Jean Touitou On The Yeezus Tour, The Worst Fashion Trends Today And A.P.C.’s New Bond Street Store

At this point, does Jean Touitou really need an introduction? Since founding A.P.C. in 1987, he has not only cultivated a devout following of customers, but a well-defined and polarizing worldview that is as much a part of his brand as his trademark minimal designs. On some level, he is his own brand's best marketing tool. His nonchalant, yet vocal proclamations of atheism and disdain of modern day street style combined with his uncanny ability to craft a truly amazing quote (see: "Kanye's kingdom of dopeness") all make the product he sells seem that much more authentic. In fact, that stuff justifies the $250 price tag for a basic cotton sweater better than any explanation of fabrics and manufacturing ever could. As customers, we know that when we buy A.P.C. we are buying a product that stands for something, whether we agree with it or not, in a world where so few labels stand for anything.

Tomorrow, A.P.C. will open a store on 49 Bond Street, its third NYC location. We talked to Jean about the new outpost as well as his thoughts on the Yeezus Tour, art and the worst trends in fashion today. As expected, his answers do not disappoint.

This is the third A.P.C. location in NYC. What did you find special about Bond Street? How is it a good fit for A.P.C.? Do you have a personal favorite A.P.C. store?

I don't have a personal favorite. I love the store that doesn't exist yet, like the new one to come in L.A. Seriously, I love suspense and the moment when it happens then I set energy on another project (which isn't a store necessarily).

How does the patented A.P.C. minimalist concept translate to the Bond Street store?

You'll see for yourself when it opens, I'm sorry I can't put words on it.

As someone who is anti-religion, what do you think of the practically religious experience that is the holiday shopping season?

Man, it just makes me sick. I'm not anti-religion. It just happens that my religion is beauty and the French language.

How do you remove excess from your designs? In other words, how do streamline your products and effectively get rid of the details?

I manage not to have them in the first place. I don't get rid of them, since they ain't here to start with.

What did you think about the Yeezus Tour? Worthy of "The Kingdom of Dopeness"?

I went to the first one in Seattle. I could tell a great show could come out of it. At that point, it needed some editing. It's the case with any creative process. I just love the fact that Vanessa Beecroft is so much part of it.

Is it still true that you only hire creative people at A.P.C., not people with business degrees? What do you not like about the business world?

I have people with business degrees. I just make sure they have another life in them.

What do you not like about the art world? Any thoughts on the love affair between Fashion and Art, particularly the explosion that's been Art Basel?

Well, you know, you got the answer. It's so trivial to write: Art has become a commodity for ignorant investors, and that sucks. To start with, people should know that there's a city called Basel. Then maybe people should be told the difference between pop culture and culture

The worst fashion trends today are...

-I can't see one more rolled up pant.

-Gays using the worst of the very boring straight looks. Like Pierre Bergé dressed up. His various shades of greens in the fall, I can't handle it.

-Straight men looking like gays 6 years ago. I mean, such a turn off.

-I can't stand anymore status bags, even a wonderfull Celine bag. Social signifiers are just impossible. Too sad for Celine's bag designer. They are the new Hermes for real. You won't see any elegant woman with a status bag anymore. Big big fashion NO NO.

I don't mind a sincere bad taste. As long as people are decent humans. I totally respect them. In that sense, never anymore would I "judge a book by its cover". But a poser is poser; the looks I just describe are just poses.

I will stop here for now...

You've said that people don't read enough. Is there anything you've read recently that you would recommend?

Yep! Proust by Samuel Beckett. Short and so powerful.

What's your handicap? Where's the most incredible place to golf in the world? Pebble Beach? St. Andrews? Your local club?

I don't do official competitions because it takes way too much time, and I'm too emotional. I just can tell you that on a good day, I can take guys who say they are 12.  But it doesn't matter. With a good swing, one could go single figure. Main thing is that sexy swing, and good styling out there. My favorite place remains the Carthage golf course, near Tunis [Tunisia]. I sort of get high when it's so warm and dry.

Tags
  • fuccyouraunty

    who the fuck this nigga is?

  • fuccyouraunty

    who are you?! we don’t knowwwwwwwwwwww!!!!!(kanye voice)

  • zevlovex

    being successful doesn’t force you to be an asshole jean

    lighten up

    • mikeylab

      very good comment- cheers.

  • Jacques Derrida

    This postmodern mindset is so swag these dayz

  • queb

    I got a kick out of some of this. The guy has built an image for his company that allows him to be outspoken (even offensive) and it helps rather than hinders his sales. Good on him.

  • fuccyouraunty

    how u talk all that shit wit a name like Jean
    Tootoo c’mon bruh

  • fuccyouraunty

    oh shit this nigga the founder of apc?? I fux wit apc . I thought this du was the nigga from xmen professor X my bad

  • WAVY

    Iz he Ralph doe?

  • complex list writer

    just send me some ranger boots, and ill side with ur pretentious ass

  • MT

    No rolled up pants? People have been rollin up pants since the beginning of pants.

  • yee

    the ralph comment is still funny and original oh yeah

  • White Jesus

    C’mon ya’ll, editing is everything

  • sellout

    Notice how half of these comments are ignorant. It just proves that most people wear items for status as opposed to appreciating quality and understanding concept. “i fucks wit dat, and who the fuck this nigga is?” You guys are morons and are the complete example of Kanye’s New Slaves.

    • fuccyouraunty

      shut your dumb fuck ass up
      bitch I swear to
      god I know more than you Dumbfuck. get trolled learn to internet better fuccboi. you are the complete example of fuccnigga

      • Haha

        You’re pathetic… Troll harder, retard.

      • Angelo

        Haha! I LOVE THIS GUY!

    • fuccyouraunty

      hah fuccboi if it ain’t gucci it ain’t shit gucci don’t go on sale

      • fuccyouraunty

        this is trolling. and fuckniggas like you who try to be serious on the internet get trolled on. you
        don’t know shit about this lyfe bruh, menswear either quit acting like it fucknigga

    • fuccyouraunty

      you and the 9 other niggas who liked your shit prolly some tumblr rev logging fuccbois who post Celine, common projects and cd g’s yet you wearing a fuckin obey t shirt in your avatar. fuckassniggas with that facade acting like they know anything about this shit. if you under 21 keep that shit quiet or get your dumbass exposed like this here rn

      • Angelo

        damn, and who the fuck is YOU, fuccboi?
        you think you trill shit quoting up on lil ugly, rippin on CP’s like they aint the shit callin out CDG like it aint bustin to come outta your closet. damn im crispy white and 21 bitch and I can speak like you over the webs so fuck up toyoooo!

        While I’m at it, learn how to punctuate, or were you too hood for the classroom. Gangster bro.

      • Angelo

        damn, and who the fuck is YOU, fuccboi?
        you think you trill shit quoting up on lil ugly, rippin on CP’s like they aint the shit callin out CDG like it aint bustin to come outta your closet. damn im crispy white and 21 bitch and I can speak like you over the webs so fuck up toyoooo!

        While I’m at it, learn how to punctuate, or were you too hood for the classroom. Gangster bro.

        • fuccyouraunty

          this nigga tried to come at me like he nice with it. man that shit was weak bruh u lucky im typing even this much for u fuccboi

          • Angelo

            Haha shut up you lil cunt and let it rest

    • dAd

      you can be anyone you want on the internet….

      • dAd

        ..son…

  • BOOGA SNITZLE

    This nigga got a serious butt crack, nut sack chin going on. Wipe ya ass son!

  • jackhmar321

    yeah fuck rolled jeans

  • mikeylab

    “-I can’t see one more rolled up pant.”

    then offer us different inseam lengths

  • cozyKev

    this guy is corny. he’s like the richard dawkins of the fashion world and not just because hes an outspoken atheist (although that is a srs contributing factor to his corniness). still got luv for apc tho…….

  • cozyKev

    this guy is corny. he’s like the richard dawkins of the fashion world and not just because hes an outspoken atheist (although that is a srs contributing factor to his corniness). still got luv for apc tho…….

  • Class A Rando

    Mark ass jean/trick ass mark

  • y_oung

    Zero hashtags in this elderly man’s interview. Irrelevant af.

  • Lyrical Motivation

    It Ain’t Ralph Tho!

  • connor

    can’t tell if i appreciate his being real or hate his self-righteous mindset

  • the7000club

    who gives a fuck what the asshole thinks of rolled up pants?