Hot New Brand Alert: Supreme Fall/Winter 2012

This new, little known brand Supreme that been under the radar for so long just released a preview of their F/W 12 collection. PSYCH! By now if you need me to explain Supreme or the good ol' Lafayette scene, you probably are confused by most, if not all, of this website. Supreme stays in their lane, producing quality outerwear and ridiculous on point collaborations with brands you normally wouldn't think twice about. Of course, the headwear will be popular, with everything from Harris Tweed to quilted foam 6 panels. That’s right, motherfuckers. 5 panels are peasant status now. I’m happy to see the coaches jacket make a return as well as some trench coats and my favorite of the collection—the Champion (big C, what up) parka. Honorable mention goes to the mechanical puffer jacket. And shout out to Jason Dill, Supreme’s resident lookbook cool dude. Check out the rest of the preview on Supreme’s site. Now all you need to do is figure out who you’re gonna pay to wait in line for you when the doors open up August 23. Or you can just keep clicking refresh like an ill dickhead at work on August 30th. All your co-workers are going to think you’re trying to buy Nickelback tickets or playing a mean game of minesweeper. But seriously, don’t buy the Champion parka. Save that for me.

  • Shane

    the model looks like he wants to beat the shit out of me

  • Sapa

    Where’s this champion line?