How The Fashion PR Machine Works

Damn dogs, I almost always will post about a coach's jacket if given the opportunity. So, if you're a strug brand out there reading this, please inundate my editors' email inboxes with infinite line sheets of coach's jackets. Eventually, they'll get tired of waiting for me to find shit on my own and just send me your coach's jacket to write about. Then, I will write increasingly poorly thought out tangents underneath 3-7 photos of your jacket and provide a link to your webstore. BOOM. Millions of dollars in sales. And that's how the fashion PR machine works.

  • Don Johnson

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