Fashion Fonts

SLAMXHYPE just dropped some serious knowledge by breaking down the fonts and color schemes used in the logos of some of the world's most popular labels. Ultimately, they discovered that most brands use either Helvetica or Futura for their logos, which isn't that surprising. Shit, there was an entire 2007 documentary on Helvetica because it is literally the most popular typeface on the planet, used in most logos, fashion or otherwise (3M, American Airlines, Jeep, Post-It, the list goes on). As probably the most simplistic typeface in existence, it communicates the message of text extremely well. Designed in 1957 by Max Miedinger and Eduard Hoffmann, it's the typeface for when you don't want a typeface at all. Um, sans serif. X height. Gestalt theory. Negative space. Okay, that's all I remember from my 4 semesters of graphic design.

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  • lolwut

    Courier for SLP, really? Also they’re missing one of the nicest crafted logos in my opinion: Acne. Their serif logo is beautiful.

    • Carver Low

      Seconded, the Acne logo is real nice to look at. Anyone know what it is? According to some light Googling, it’s a bit of a mystery.

      • lolwut

        It’s a custom serif font afaik. A lot of the typefaces featured in that article will be modified. It’s rare any brand will use Helvetica/Futura straight out of the box. It also shows the diversity of those typefaces, even though all of the brands are using the similar ones they’re all vastly different in weight, kerning, spacing etc.

  • IBangWSHHoneys

    some of those brands don’t fall in the same category WTF u doing ??