Fall Forecast:
Nike Sportswear

Nike Sportswear, Nike's premium collection of shoes and apparel, occupies an interesting spot within the menswear landscape. Athletic and performance based, but with an extreme attention to design, Nike Sportswear casts a wide net when it comes to their appeal. Like we mentioned yesterday, the idea of mixing various styles and genres has begun to permeate the market, and the brands that are doing it well are reaping the benefits. Nike Sportswear is no exception. The brand melds the linear and structural with the casual and loose to create a signature style that doesn't look like just any other athletic apparel. Men's clothing rarely changes, but its current meeting place of classic and contemporary feels progressive. And it's here that Nike Sportwear truly feels at home.

Photography by Justin Chung

Model: German Ruiz @ NEXT

Styling: Marcus Allen, Lawrence Schlossman

Hair and Makeup: Kiyo Igarashi

1st Assistant: Carlo Fernandini