Stop whatever else it is that you happen to be doing and focus. Ovadia & Sons are back to their same old tricks of being pretty much the best menswear brand in the entire world. While we wait with bated breath to see what kind of fury they unleash for S/S 13 and their upcoming York Street collaboration with J. Press, here is their latest look at F/W 12. The brothers once again teamed up with photographer Justin Chung to bring a true lifestyle perspective to their collection, much like their hero, Ralph Lauren, is famous for. If you're checking this out and thinking to yourself, "I don't see what the big deal is," you're reading the wrong website so please leave and never come back. Just kidding, don't do that. Apparently you need us to help you appreciate the finer things. The best thing about getting all hot and bothered for Ovadia & Sons F/W 12? You can actually buy the wonderful things before you. God bless you, Ariel and Shimon, god bless you.