Listen the fuck up, everyone, because Four Pins is about to switch it up. WWD reports that the newest domain extension just added to the world wide web is dot luxury, as in ".luxury". For the halfwits out there who have no idea what I'm talking about, this means the next time you hop on your digital Razor Scooter to scour Hermés for the perfect silk ascot, you will be able to type in "hermes.luxury" and it WILL FUCKING TAKE YOU THERE. The game done changed and we're about to immediately register so you can get your reading on at four-pins.luxury, fam. Dot com? Puh-lease, that is some peasant shit.
What's way fucking nuttier than the ability to add ".luxury" to the end of a URL is the fact that the domain is owned by a company of the same name, .Luxury. Their landing page says, "Luxury has a new domain." Oh shit, oh shit, oh shit, that's so egregious and flagrant and just fucking exquisite. I love every second of this. See, this is why fashion rules. Only here can you can really rub your expensive taste level in the face of poors. Apparently, more than 1,100 sites have already registered to get hooked up with this prestigious new domain, including: Gucci, Rolex, Versace, Chanel, Ferragamo, Balenciaga and a bunch of the other usual suspects.
Reading through the .Luxury website is also a beautiful sight to behold. It's literally everything I've ever dreamed of. The company calls their product, which, again, is just a fucking punctuation mark and a single word: "the top level domain," "the future of luxury" and a platform for companies and consumers alike to surely enhance their personal brands beyond what human comprehension thought was even possible.
.Luxury even did some research beforehand to see if this was a good idea (as if they needed to check lmao) and based on the results, it expects 90% of high-end websites to grab a .luxury domain. NINETY. FUCKING. PERCENT. Wa-wa-wee-wa *Borat voice*! See, guys, this new domain will probably—no, definitely—connect high-end brands with high-end consumers, so they can, like, make money and stuff.
But, do not get it contorted, that is not the message here. No, with a .luxury domain, you immediately associate yourself with a personal brand not to be fucked with. We take our .coms and .nets for granted sometimes. NOT ANYMORE. You can register for your own .luxury domain right now, people. I highly recommend that you do so.
