Clothing Is 99% Aesthetics And 1% Convincing Yourself It’s Not

The folks over at HYPEBEAST just collaborated with Parisian-based label Brooklyn We Go Hard—a brand known through the menswear community as having the largest disparity between the coolness of its clothes and the wackness of its name—on the perfect thing to wear to the Hypebeasts movie premier. The luxurious black sweater boasts some contrast grey elbow patches which are always nice, but most importantly has the "HYPEBEAST" name woven across the chest. It's fair to say that the website has become a household name of its own, but it's still probably not something you want to announce to a world that includes women you may one day hope to see naked. If you can't let it go, keep telling yourself that clothing is 99% about aesthetics and 1% about convincing yourself it's not about aesthetics. Based on those calculations, this sweater 100% dope.