The CFDA And Bloomingdales Make Couture Football Helmets That Bros Everywhere Will Definitely Hate

Even though superstar athletes like Victor Cruz have become poster children for professional ballers' recent interest in men's fashion, most people still don't typically associate the NFL with couture level garments. Bloomingdales is looking to bridge this gap by ocommissioning several CFDA designers to craft their own custom football helmets, which will be placed in the store's 59th Street store and later auctioned off. Amongst the designers involved are John Varvatos, the brothers Ovadia, Billy Reid, Donna Karan, Dao Yi Chao and Maxwell Osborne of Public School) and even the Bloomingdales design team themselves. The money made from the auction will then be given to the NFL Foundation, an organization dedicated to improving player safety as well as youth athletics. Of course, this coincides with the first ever NYC-based Super Bowl (well, OK, New Jersey based). We can't wait for some asshole bro to see these and make some flagrant comment about how these helmets are going to make people gay and are ruining the "spirit" of the NFL.

  • michael jordan

    good effort donna

  • connor

    idea seemed good most of these are like ads for the brand, or not appealing designs a let down

  • thesehelmetshouldbedemolished

    Thesse helmets will make people gay and are ruining the spirit of the nfl

  • we get it

    I don’t understand who the shots are being fired at. bros? Isn’t that the primary audience of four-pins? Enlightened bros who are “cool” with homosexuality? “Cool” like it is okay to say faggot in rap or in general because Louis CK says its ok (note: he reneged on this and said it was wrong of him to do so).

    WHATS THE POINT OF THIS ARTICLE? YOU DON’T EVEN LIST THE DESIGNERS OF EACH HELMET? THE ONLY ONE YOU CAN TELL IS STUPID AWFUL KENNETH COLE WHO HAS TO PUT HIS NAME ON IT. YOU SUCK, JAKE WOOLF.

    • DMac

      How does it feel to be so inconsequential that no one has bothered to down vote your ignorant ass?

  • andywrong

    the helmet is a sick canvas but these designs are WEAK