Beautiful Fül is one of the most low-key, underrated brands out. I don't know if you can be low-key and underrated. Maybe it should be low-key amazing or low-key, like, the fucking best. Either way, don't let my feeble grasp of the English language stop you. Designer Alejandro Rodriguez sent over the F/W 14 lookbook at the perfect time because it's actually fall now and everything here looks perfect for those 50 degree days. Alejandro tells us that this collection dives in a bit more personally than his previous work, taking inspiration from his wardrobe growing up, like stretched out five-pack wife beaters and the flannels he wore constantly in high school. The whole line plays off a somewhat high-low mentality (formal-ish blazers paired up with destroyed or waxed denim) complete with the brand's signature mixing-and-matching. Are you an aspiring renegade that may or may not have a motorcycle or done a little hard time? Do you want to at least look like you have? Beautiful Fül's got you. Everything above is available now on their site.
