From the mind of DONDA associate, Samuel Ross, comes A Cold Wall. Are we looking at the next Off-White or just another mysterious URL brand of clothing that features esoteric and vague references along with some bougie ass art? Wait, both of those things are exactly the same. Listen, I don't have the answers, so you're gonna have to figure this one out for yourselves. I can tell you what I do know however: A Cold Wall is inspired by British street culture featuring nods to affordable housing and a visual representation of trends found in the underclass and youth of society. Yeah, this is all a bit advanced for me too. Admittedly, I didn't take that many sociology courses in college. I just like to look at clothes. And these clothes look like a mixture of Raf Simons x Sterling Ruby and Virgil Abloh's Off-White. So, if that sort of shit is up your alley, you might appreciate the look of A Cold Wall.
Ross told GQ A Cold Wall is about "the realistic circumstance shared by many inner city, working class urbanites...[and] London's ability to place council estate buildings alongside million dollar properties that in turn represent everything but a working class urbanite." The brand's website doesn't have much else other than a somewhat annoying layout, but the clothes seen here pretty much speak for themselves. In the vein of other digital born brands who have successfully made the jump to IRL retailers, A Cold Wall could very well be next on the list. You can see the brand's F/W 15 collection here, which will be available online in the coming months.
