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Rag & Bone Spring/Summer 2015 Recruits Celebrity Friends To Showcase Their Best Collection Ever

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Thu, 07.10.14 at 11:53am

Truth be told, a new Rag & Bone collection usually isn’t one we get overly excited to see. It’s not that we don’t like the label, it’s just that at this point we kind of know what to expect. There’s...


Pitching LeBron James A Free Agency Announcement Commercial

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Thu, 07.10.14 at 11:19am

LeBron, you’re more than a basketball player—you’re a worldwide brand. Jay Z announced a new album in a damn Samsung commercial. Why can’t you do the same thing? We want a commercial that people will voluntarily watch on YouTube. We...

Look 1

Ovadia & Sons Launching Activewear Line, OVADIA+

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Thu, 07.10.14 at 10:58am

As we’ve come to learn over the past few seasons, Ovadia & Sons is a brand that is constantly evolving. What began as a traditional line of suiting and tailored garments has slowly but surely evolved into a fashion-forward range...

Four Pins Newsletter

“Fashion Bros!” Episode 18, Season Finale!

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Thu, 07.10.14 at 10:40am

Clothes before hoes....


Jul 9th


Emo Cholo

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Wed, 07.09.14 at 2:57pm

Did anyone else max out their mom’s credit card pre-ordering, like, three hundreds pairs of tout noir Y-3 Qasas? I have a nasty feeling I’m going to get an email come November stating that “due to limited stock,” 292 of...


James Franco, Poet, Writes Poetry About James Franco, Poet

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Wed, 07.09.14 at 2:07pm

Franco on Franco....

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Spoon-Feeding You Alphets

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Wed, 07.09.14 at 1:10pm

It really annoys me when brands cram “vintage” into their product names. You’ve exerted a breathtaking amount of time and energy developing sketches on a notepad into a real, physical thing. It’s your fucking child. And then you shit all...


I Got A Pedicure And It Was Dope

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Wed, 07.09.14 at 12:41pm

It’s weird to think about the ways in which comfort is gendered in society. We’re the ones who get to not wear our shirts when it’s hot out, and it’s not an accepted fact that a man is going to,...


The Life Expectancy Of Your Average #Menswear Label

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Wed, 07.09.14 at 12:12pm

Wooyoungmi has been out for a decade. That’s a long fucking time for a brand. The life expectancy of your average #menswear label is shorter than it was for landless peasants in 1066 England. Shouts to William the Conqueror. Anyways,...


The DJ Khaled Guide To Life

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Wed, 07.09.14 at 11:46am

Be the best....

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Totally Worn Out From Being So Cool And Nonchalant

Written by
Wed, 07.09.14 at 11:08am

Your $6 Uniqlo T-shirts are cool and all, but it’s time to step up your game, dawgie. Goodhood’s own line of tees are as simple as they are exceedingly nice to look at (also my Grindr tagline lol). I was...


Form Over Function All Day Every Day

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Wed, 07.09.14 at 10:51am

Homie, what? You still wear a backpack? You’re a fuckin’ baby lol. Duffel type joints are where it’s at and this murdered out Reiss weekend holdall looks like the type of shit I imagine drug cartel kingpins use to move...


Jul 8th


The Black Dogs Project

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Tue, 07.08.14 at 4:32pm

I was just scrolling through my dash and saw that the Tumblr Staff posted this thing called the “Black Dogs Project.” Apparently, black dogs are adopted way less than other dogs because they are seen as bad, violent and mean,...


Wearing Givenchy Without Being A Dick About It

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Tue, 07.08.14 at 2:26pm

This Givenchy sweater still evokes that patented, distinctly baroque Givenchy feel without being a dick about it. The jacquard pattern on the upper sleeves and back is kind of, like, a dope Oriental rug or, like, a cool tile floor...


Congregating Around Some Struggle Body Of Water

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Tue, 07.08.14 at 1:49pm

size? is a fun store to write about because I get to fuck with punctuation and grammar rules more than usual and commenters can’t just blame it on my shitty writing style. Obviously, I’m impressed that the English boutique has...