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nikevid

See Nike’s Historic “Genealogy Of Innovation” In Under Two Minutes

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Thu, 08.21.14 at 5:32pm

Nike, man, Nike. So innovative. Everything the company does makes headlines. But what I think a lot of people forget is just how long the brand has been around and just how far the technology in the footwear space has ...

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Dating At The Whole Foods Prepared Foods Section

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Thu, 08.21.14 at 4:05pm

This Universal Works Bakers jacket is made from some sort of fabric called “Locco.” I don’t know what the fuck a Locco is, but I have a feeling it has nothing to do with getting a little crazy. I mean, ...

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Real Heads Know About Stussy Fall/Winter 2014

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Thu, 08.21.14 at 3:41pm

Stussy feels like a “real heads know” situation. Because I have never, and likely will never, qualify as a “real head,” I don’t know much about Stussy. However, I do know they’re a big deal (miss me with that bullshit ...

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Maia Brings Nepal To FairEnds

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Thu, 08.21.14 at 2:55pm

My favorite hat company in the fucking universe, FairEnds, just teamed up with Maia Ruth Lee for these Nepali fabric caps. They are dope because Maia sourced the fabric in Kathmandu so this shit’s the real deal. She’s a true ...

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Meet “The Most Photographed Man In New York” (Spoiler Alert: He Sucks)

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Thu, 08.21.14 at 2:06pm

I’m not exactly sure what the point of this NYT story is, but, then again, I’m never really all that sure about any NYT story in the Styles section. Apparently, homeboy “Di Mondo” (which means “of the world,” his real name is ...

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An Ode To An Old Hustle

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Thu, 08.21.14 at 1:31pm

An old bard has knocked on the city gates once again after being exiled in the past due to extreme fuckery. One hears that the old bard goes by the name of Lupe Fiasco and this time around returns with ...

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Double Your Pleasure, Double Your Cuffs

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Thu, 08.21.14 at 1:10pm

What the actual fuck, Nanamica? Jesus Christ guys, these pants define nxt lvl. They’re dress pants meets joggers. But they’re the type of pants only dudes on the shorter end of the spectrum can pull off. If you’re too tall ...

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Passing Along Bad Taste

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Thu, 08.21.14 at 12:23pm

Every time I write about sneakers I get filled with this existential dread that Schlossman will turn to Skylar and be like, “Yo Bergl, check out this fucking piece of garbage sneaker Moy picked.” And then Bergl will turn to ...

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Flex On Your Co-Workers

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Thu, 08.21.14 at 11:51am

Everyone come see how good these new Adidas ZX Fluxes look. As Adidas continues its efforts to match the cool factor of Nike, the ZX Flux seems to be the one model everyone can agree is extremely fucking lit. While the ...

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Cam’s Killa Robe

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Thu, 08.21.14 at 11:35am

“My team is the Goonies, we were seen with buffoonies/Toonies, best dressed, stay up in Neiman’s and Bloomies” – Cameron Ezike Giles I was gonna type all the lyrics to that song because it’s the fucking best, but I wasn’t ...

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So Technological

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Thu, 08.21.14 at 11:13am

You guys probably don’t listen to me much, so it doesn’t matter how much I actually know about construction or the dying process of fashion items. Fortunately, I don’t know much to begin with, so it’s not like you’re missing ...

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Two Rack Ricky

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Thu, 08.21.14 at 10:44am

Wow, my frenemy Rick Owens actually made something I would wear every single day. This hooded cardigan is so dope. It’s got literally got everything: side seam pockets, that dope double-breasted button detail at the collar and, oh yeah, it’s ...

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We Need To Talk About These Margiela Yeezus Tour Sneakers

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Thu, 08.21.14 at 10:21am

Life imitates art and art imitates life, but please for the sake of Christ, don’t imitate this furry mess. A lot of y’all animal intolerant fashion apprentices are breathin’ heavy for this kind of swag. That’s cool and everyone has ...

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Be Careful Not To Appropriate Too Much Culture

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Wed, 08.20.14 at 5:56pm

Skateboarder Alex Olson’s brand Bianca Chandon has kinda blown up. Its clothing is now stocked at a few big retailers around the world and goes to show the increasing skate culture influence in menswear. We wrote about the brand when ...

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Drake Vs. Lil Wayne: The Saving Grace Of An Otherwise Unfortunate Existence

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Wed, 08.20.14 at 5:11pm

I’m flying to Paris tonight without a return ticket because I feel terrible about life. The last time I saw Drake—two weeks ago at OVO Fest—I was probably the happiest I’ve ever been. Now, the drugs are destroying me and ...