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Good Really Does Exist In This World

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Wed, 09.17.14 at 3:24pm

Wow, UNIONMADE’s signature lone product shot flex is getting more popular, but this time I’m gonna let it slide because Bodga is selling N. Hoolywood and I’m not sure of too many other online retailers carrying what is one of...

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Black Flame

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Wed, 09.17.14 at 3:08pm

The last time we wrote about a noragi from Four Horsemen, it sold out due to our influential reach and buying power. This time, be sure to click through to the newest installment in 4H’s line of fire Japawear with...

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Kicking It Like Liu Kang

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Wed, 09.17.14 at 2:45pm

Damn, the sensei Yohji Yam is pumping out new Qasa silhouettes faster than Gucci Mane is releasing awful music from prison. The orange-toed low variant, with added tubes (YOU SEE THAT SHIT?), is part of the upcoming Y-3 S/S 15 collection...

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The $15,000 Rick Owens Skateboard That’s Literally A Piece Of Garbage

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Wed, 09.17.14 at 2:21pm

HAHAHA MY BOY DICK OVENS MADE A SKATEBOARD OUT OF PETRIFIED WOOD AND IS SELLING IT FOR OVER NINE THOUSAND POUNDS. THAT IS OVER 15 THOUSAND AMERICAN MONIES FOR WHAT IS LITERALLY A PIECE OF GARBAGE. But I can’t hate...

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A Place To Put All The Weird Accessories We’re Always Trying To Convince You Guys To Buy

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Wed, 09.17.14 at 1:26pm

Indigo & Cotton is situated on this really picturesque street in South Carolina. How do I know? I’VE BEEN THERE. I was faded off of grits and various other amazing breakfast foods that I had eaten earlier at a really...

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Set Your Fit To Incognito

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Wed, 09.17.14 at 1:00pm

I’m not 100% sure what’s going on with this Public School cotton bomber, but I do know that it has a matte finish, which means you can move secretly through the night and not worry about a stray streetlight catching...

Hypebeast essentials

The Most Essential Hypebeast Essentials Of All Time

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Wed, 09.17.14 at 12:30pm

YO, shout out the homie Chris over at 4 O’CLOCK FRIDAY for hooking us up with a sick preview of the one true next level fire “Hypebeast Essentials,” the Pulitzer Prize-winning everyday carry photo expose from the best website of...

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Pharrell x Adidas Originals Releases This Weekend

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Wed, 09.17.14 at 11:49am

Looks like Pharrell will be the first new signee at Adidas to have a signature sneaker collaboration hit the shelves. The Pharrell x Adidas Originals Stan Smiths release this weekend, Saturday September 20th. I know we’ve been hit over the...

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Four Pins: The Video Game

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Wed, 09.17.14 at 11:09am

Get plugged in and conquer menswear!...

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Re-Living High School Chemistry Class

Written by
Wed, 09.17.14 at 10:50am

Fabrics are crazy, man. All these cotton-wool-poly-viscose blends out here making me feel like I’m back in chemistry class in high school or something. If I’m already this bad at writing and I get paid to do it, can you...

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Sep 16th

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Fisting Yourself

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Tue, 09.16.14 at 5:02pm

Wow, why is Han Kjobenhavn the most fire menswear brand out there for dudes who want to look like they’re specifically en route to a soccer game aka me? This trench, which is called the “Square Trench“┬ábecause it has these...

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Congrats On Being Ahead Of The Curve

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Tue, 09.16.14 at 4:25pm

Guys, furry socks are the new maneuver. Or maybe they’re your old maneuver. In that case, congrats on being ahead of the curve I’ve just created in my head. But, look, it’s already starting to get cold out and you...

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Take A Look Inside Sandro’s First U.S. Men’s Store

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Tue, 09.16.14 at 3:56pm

Man, us New Yorkers are so lucky. Even when a dope brand like Sandro already has outposts in SoHo, it wants to dive back in and drop a men’s only store a few blocks away. Talk about a drone strike...

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The Genesis Of Your Love For Particular Garments

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Tue, 09.16.14 at 3:25pm

I love cardigans. Maybe it’s cause my grandpa always wore this really furry yellow cardigan. Or maybe it’s because I like to layer the fuck out of my alphets. The genesis of your love for particular garments is fucking irrelevant,...

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Meet The Homeless, Alcoholic Millennial Who Picks Up Women To Find Shelter

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Tue, 09.16.14 at 2:32pm

“It’s not like I forgot how to get pussy because I fuckin’ became homeless.” Okay then. Well, I can barely get any pussy as it is, so if you added in the insurmountable obstacle of homelessness, I think I’d become...