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Singles In China Spend Millions On Virtual Girlfriends And Boyfriends

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Tue, 11.11.14 at 11:11am

If you thought Black Friday was the biggest shopping shit show on earth, you obviously haven’t experienced Singles Day (today, 11/11) in China. Chosen for the sheer amount of ones in the date, young, single people in China organize parties, ...


Need Supply Is An Instagram Wet Dream

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Mon, 11.10.14 at 4:01pm

Courtesy of VSCO, we get to see a bit of the behind-the-scenes stuff at Richmond, Virginia’s own Need Supply, a Four Pins favorite. It’s always cool to see what stores look like in person around the country because as freeing ...


The Evolution Of The Flex: Initiating Cool Dad™ Mode

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Mon, 11.10.14 at 12:42pm

We are born and begin to flex. Before we possess the requisite gross motor or language skills to facilitate the flex ourselves, our parents do it for us. They dress us up in the cutest, least practical alphets. They brag ...


A Day In The Life Of The Nation’s First Weed Critic

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Mon, 11.10.14 at 11:52am

This is what The New York Times is here for. TRUE CUTTING EDGE JOURNALISM, FOLKS. The paper of record just spent a day with the nation’s first marijuana critic in Colorado. Jake Browne pens weed reviews for The Denver Post ...

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Here’s Why Mark Zuckerberg Wears The Same T-Shirt Every Day

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Fri, 11.07.14 at 2:47pm

The OG Silicon Valley stunner, Mark Zuckerberg wears the patented tech start-up uniform on a daily basis: terribly washed, ill-fitting jeans, wack sneakers, gray T-shirt and, specifically in his case, signature hoodie. Nothing even remotely out of the ordinary for ...


$995 Mini Basketball Kit Makes Luxe NERF Dreams Come True

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Fri, 11.07.14 at 2:09pm

How many of you had those NERF mini basketball hoop sets when you were a kid? Actually, I feel like I should be asking how many of you didn’t have one. Those things were seriously the goddamn illest shit in ...


The Week In NBA Style: November 7, 2014

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Fri, 11.07.14 at 11:02am

Pauly C vs. the National Basketball Association. ...


Outdoors Site Finally Discovers The Urban Lumberjack Trend

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Thu, 11.06.14 at 2:13pm

I don’t blame the dudes over at Gear Junkie for this. In fact, I’m kind of jealous that they remained in the dark regarding the urban lumberjack, or, as they call it, “Lumbersexual,” trend for so long. They’re not exactly ...


The Best Fashion Moments From Migos’ Incredible Fader Cover Story

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Thu, 11.06.14 at 11:17am

The earth is still shaking from the incredble Migos cover story that The Fader dropped yesterday afternoon. The piece is a long look into the crazy life of the ATL trio who are far and away the greatest musical artists ...


Catching Up With The Cool Teens™ At The Cool Teen™ Meet Up

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Wed, 11.05.14 at 11:41am

Yesterday, a horde of Cool Teens™ met up in Union Square after the Cool Teen™ Illuminati triumvirate of Mike The Ruler, Asspizza and Luka Sabbat set out a social media APB over the digital airwaves. They told their followers to ...